Event Website and Digital Collateral
- Creative Direction
- WordPress Development
- User Experience
- Graphic Design
This event was created to honor a pioneer in the fields of early detection of cancer and molecular imaging.
The overall goal of this project was to develop a theme and collateral for use during the live event. The theme should honor the professionalism and innovation of the event’s namesake, while providing a user experience that encourages attendees to return for subsequent events.
I was the primary designer for all elements of this project. I worked with the events team to clarify the goals of the event and collateral, as well as the social media group to update the web-based collateral to formats that work for their purposes.
We needed to develop a livestream page which would maintain the branding of the event, while delivering a live video feed and a “slido” chat pane. The goal was to do this without interrupting the user experience by launching a separate site. The solution was built using a series of iframes on a single page.